Hiring sales teams can be delayed in most cases by simply integrating with every platform that that can generate top-of-funnel traffic for you. There is an upfront engineering cost, but in the long-term it will seriously drive down your CPCA rates.

Obvious, but necessary tidbit for rookies: Integrate with platforms, not in order of most traffic, but BEST (highly-qualified) traffic.

Minor critique of the article. Would have loved to have seen more examples. Thanks!