I read your reply, but what I mean is exactly contradicting your statements: I'm saying that right now MS-Word is
NOT a product intended (by its makers) for that market and the "same established convention" simply does not hold true anymore for MS Office.
And the evidence for this position is this design choice made by Microsoft. I'm treating it not as a mistake, but as part of proof that they've consciously chosen screen-viewing instead of printing as their goal, and applied that convention for their apps.
What evidence is there that the current MS Word is aimed at printing primarily, and because of that its "body text ought to be Serif" ? It has been aimed at printing a dozen years ago, sure, but why you're reasoning that it still is now?