Why are they shutting it down? I mean heaps of people must still use it. I bet a shit load of people use for Google Alerts as well, lots of businesses.

Far if it costed too much, i bet people would be happy to fork out $10 a year for it?

I've been using it daily for the past 4 years, to be honest nothing comes that close to it, and most likely the majority of people who use RSS readers use Google Reader.

Also now most of the iOS/Android apps are fucked now since they all use Google Reader.

Tldr; Google are dongies.