Of course it could work. Trouble is the gaming community isn't cohesive enough, and the majority of people don't care enough.
And won't think twice about buying the next one that looks appealing.
it's not that they don't care, but more like there isn't enough of an investment on their part to get worked up about it.
Just about everyone I've heard/talked to about this launch are people who care about gaming and/or game dev.
That only counts for a small fraction of the audience and customer base