I'm curious though, how high a transaction fee would you pay if you were on a free plan? Most merchants HATE percentage fees and want them gone completely. With that in mind we do our best to minimize them.
Maybe TicTail will be a huge success. My point is that even though they have 10,000 customers we should hold our judgement until they get their business model up and running properly. When the dust settles, we'll have a better idea of how they're doing.
I was just annoyed as the only other option I knew about was self-hosting something like oscommerce. I can do the self-hosting just fine but I've heard bad things about it and it looks so bad... Then along comes TicTail and I'm excited again. Even though their easy payment option seems to be paypal...