Erm, wouldn't that be the second derivative?
d(users)/dt would be the rate of change of users. That can only be negative if the amount of users decreases, ie through bannings.
You're thinking of the second derivative, d^2(users)/dt^2, which is the rate of change of the rate of increase of users. If that is negative, it means that the growth has slowed down, as in your example with February and March.