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I feel that you can offer customers a great experience and make a profit. I feel this way about all my Apple products, and I don't care about a few dollars of 'Apple Tax'. I would pay $100 for a BioWare game if it was of the quality they had before being bought out by EA.

You would pay $100 for a BioWare game, but how many other people would?

That's a nice theory but EA's stock has been stagnant since 2009... smart investors really don't care about EA (or any other gaming company for that matter).

The objective of a company is to obtain profits in the present and in the future. If they don't care about customers, they sacrifice future profits.