Chinese SOPCast does this (live streaming via p2p) for years.
People use it to watch sports for example.
People use it to watch sports for example.
It looks like BT's angle (different from Sopcast) is to break up the large swarms into smaller groupings that are loosely connected to others.
Unfortunately, Sopcast relies on a centralized service and there was a major crackdown on football streams that started during Euro 2012, and now all the really good ones are gone.
In my experience, competitors like TorrentStream are terrible.