"This is certainly one of Apple's hottest inventions of the year"
Well lets just say it is innovative because the concept is not new.
Here for example a Blackberry concept with wraparound display: http://s3images.coroflot.com/user_files/individual_files/ori...
Edit: I think this Samsung is also looking great: http://www.youtube.com/watch?v=EGra_9kvnBI