The "point", I imagine, is that it is high-tech and fancy. People like that. It doesn't shoot for you; from what I can tell, it's basically just a step up from a traditional scope.
I'm not trying to slight the gun or anything, it seems pretty cool. I'm just saying that "you tell the gun what you want to shoot and when to start, and then the gun decides when to shoot and promptly does so" is a straightforward description of what it is going on.