These types of issues have been faced and solved by myriad other companies, many of them with fewer resources. It seems that every major player in the Bitcoin space has trouble conducting themselves as actual professional businesses and are just fine with causing losses ranging from thousands to billions of dollars in this case. If just a few decent companies came together to provide the services that Mt. Gox and other current "leaders" are failing to provide, Bitcoin could quickly become a much more powerful force than it already is. The limiting factor for Bitcoin is no longer demand; it is the lack of reliable infrastructure for buying and selling them.