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This ad was actually pretty scary - Facebook seems to be actively encouraging a culture of active and constant distraction. I don't think that society has really learned to handle being bomabrded with always-on distractions yet and this seems to push the idea aggressively.

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I think pg's Stuff essays is relevant here:

http://www.paulgraham.com/stuff.html

Facebook is just a new trend we'll have to resist as a society. The current generation will probably succumb to it, but give it another 50 years or so and society will find ways to manage time on Facebook such that it doesn't interfere too much with our functioning.

Assuming society can actually find time without being distracted. No doubt we'll adapt, but at what cost?

One that employers (at least those which are obsessed with keeping their employees off of services like FB) aren't going to have any control over either, since everyone now carries around alternate computing devices that are outside of the company's IT jurisdiction.

This isn't really about control or enforcement, it has to be about fundamental ideas in how society deals with this kind of technology.

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