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Comment by staunch | Hacker News Reader

It probably feels to them like GitHub is so well known that the company needs to be called that. I think they're actually early enough on that they could just make it one of their products.

      SocialCoding, Inc.
        /     |     \
     GitHub  ???    ???

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I'd prefer:

   OctoCat Enterprises, Inc.
          /     |    \
       GitHub  ???   ???

They actually went down the opposite path, changing their company name from Logical Awesome to GitHub See https://github.com/blog/589-new-year-new-company

Well, it's pretty common to have a generic name for your corporation. No one but their lawyers ever really knew about that name. I'm saying that I think they could actually build a corporate brand separate from GitHub.

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