I might be the one who was wrong. As a programmer, this seems like a small solution that's already been solved with wufoo, contact forms 7 and the like but it's number 1 on HN so, even if the votes were faked (which was my initial suspicion), it looks like many people appreciate the product or want to discuss it.

"Particularly, non-coders."

Maybe as a programmer, my bias of how simple this solution is and how it's been "solved" by others, lead me to be even more suspicious about something like this getting this much attention.