Doubtful. I expect this is a tactical marketing play to associate themselves with the current hipness of Bitcoin.
I could forgive this if their support seemed even remotely cognizant of these changes, but every time I get in touch with them it's like they're hearing about it for the first time.
It's still widely used because everyone knows about them and they're well-established. It's often hard to talk clients out of using PayPal because the barrier to entry for setting up an account is so low, despite the arbitrary terms and the relatively high fees and limits.
This could potentially be a bid to impress the IT crowd, which would be a good move for them if they actually follow through (it certainly won't affect my view of them, but that hardly means anything).