Yup, it was written on the 15th when the Black was still a badly kept secret but not openly announced.
I ordered two BeagleBone Blacks from Adafruit yesterday, anxiously awaiting their arrival. I love the emerging competition in this space and I'm happy to see TI (who I've had mostly positive interactions with when needing unofficial hobbyist support, and whose Stellaris and MSP430 ecosystems I love) still catering to this market, and on paper the BeagleBone Black looks really, really good (it would look good for a lot of things even if they kept the old price with the new specs, the new price of basically half the old one is icing on top).