Too often real innovation is lost behind froth and grandstanding like this - too many excitable nerds and shiny toys, not enough introspection on the effects of technology on society. Not enough emphasis on problems that need solving, too much on how to raise more ad revenue or VC money.

I saw this talk live at NEXTBerlin, and while in the audience all I could think was 'wow, I don't care at all if you win - your life sounds like it must suck if you're competing for ridiculous minutiae - and what has this got to do with privacy anyway?'. Questions of privacy - an important pillar of digital policy in Germany and other EU states - were brushed aside at the prospect of faster airline tickets and 'competition for experience', whatever that means.

Really? Can Scoble not imagine a world where experience isn't a zero sum game? Is this the perception of the world we're being locked into by technology?

Google Glass has a lot of potential in some spaces - in teaching, in medicine, in law enforcement - but I am terrified that its evangelists and early adopters are brushing aside the concerns of a digital layer in front of real experiences so readily, as if more technology is automatically a good thing.