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I'd much rather receive an email like the example, showing giftcards that you can redeem, instead of a bunch of text. At least in that case.

Am I evil?

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Ha, no. Gift cards are nice. Though hopefully the text emails teach something valuable. Maybe a typical Best Buy advertisement would have been a better example.

Also, (unrelated) you shouldn't redeem your Chase points for gift cards (as shown in that email). $1,000+ international airline tickets are a much better value. :)

Not if you don't fly internationally ;)

I'm also thinking Joe consumer would rather see some big pictures of what's on sale this week, or some new product announcement, instead of having to read

You are "thinking". Split test it and find out for sure.

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