Great post, would like to hear more about some of the strategies and thoughts behind slide 15, specifically grouping and evaluating users. Also what is the 7-time rule?
Speaking of the 7-time rule: (*)
"The Rule of Seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you."
We re-imagined it, and changed if we're not getting any activation & usage from a user after 7-times of trying, then we're grouping them as 'lost users' which we might win back them again with some other techniques.