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It's true, devs can implement a build process. I'm not targeting devs, but web shops who do not want to run a server for their client sites to use $NON_LAMP_TECH. Think of it as nodejs or rails hosting.

A "how it works" page and snippet on the landing page would be something to consider.

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"Think of it as node.js or rails hosting"... so is that what it actually is, or is that a metaphor. If the latter, then I think the idea is still to complicated because I don't understand it. Not that anything I don't understand is complicated, but you should be able to communicate what your service is/does without too much trouble and it doesn't seem that's the case here.

It is a metaphor: we can all put up a node or rails site ourselves in a VPS but these companies are serving a different market.

I will certainly focus on making it easier to understand. Thanks.

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