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"We interview people for culture fit. We want people who are passionate about what Zappos is about--service. I don't care if they're passionate about shoes."

I'm not entirely sure how accurate that is. Perhaps I'm used to software--in which jobs aren't [hopefully!] excessively tedious--but I'm sure lots of us participate in non-work-related forums and mailing lists, helping others for free, just because we are passionate about the subject matter.

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I imagine that some jobs could be tedious there, for example working at their call center. And I am sure a lot of other people would find that job tedious. But Zappos pays new employees $1000 to quit. That has to be at least 50x to 100x their hourly wage. About 10% take it. So Zappos does a fair amount to weed out the unmotivated.

If I was looking for a job, and the offer included 100x my hourly wage not to show up, I would think about it and make sure that the job was something I was passionate about.

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