> The Kickstarter itself says: "You're supporting an entirely new type of technology

> No, you are not. Exploiting the pressure difference like this for inflation is not new by a long shot.

Did you watch the REI video? It's certainly not giving the same impression. The REI video is cumbersome and tedious. You're basically netting air, then sealing it into a large bag, then smushing the bag to push the air into the mattress. By contrast, the new process feels like a single elegant action.

Watching the two videos, the process feels utterly different: sealing and squashing a pillow vs inflating with a breath into a funnel.