Penny SMS is the API from a site I built a few years ago, www.ohdontforget.com.
TC mentioned it here: http://www.techcrunch.com/2008/05/27/mobaganda-a-dead-simple...
CrunchBase Profile for ODF: http://www.crunchbase.com/company/ohdontforget
My CrunchBase Profile: http://www.crunchbase.com/person/jason-stirman
I wanted to use the press mentions for ODF, since it's the exact same technology, which is why I mentioned "The PENNY SMS technology has been featured on"
Does it come off as bad form?