The honda insight is much less expensive per driven mile if you are OK with "eco mode" limiting the peppy acceleration. You should try it out at the car dealer, it runs off the electric motor primarily.
MSRP Prius: $23,115 MSRP Insight: $17,810. The eco mode increases the MPG from (41-44) what is stated on the sticker to (48-52) (my real world results), comparable to Prius at far less cost.
http://www.cars.com/go/compare/trimCompare.jsp?acodes=USC20T...