Then go back to slashdot and be rude there.
I disagree with your original comment. Yes, we can read the source. Yes, we can analyze it ourselves. But time is limited to all of us. The product should state exactly how it is different with the competition and why we should pick it. This is similar to how pg asks startups to describe themselves in one simple sentence. You don't tell pg that he lacks critical thinking for not reading my website.
Stating how you are different gives the customers focus. If you state that you are different because of X then you can go into the code and look at X particularly.