Yes, that's a shame. But: Netflix makes it easy & convenient. They are not the bad guy. They are really stuck between a rock & a hard place. (Between old school distributors of content (Hollywood), squeezing them for money to make sure they have no margin), and ISP's (Comcast, AT&T) who are saying, "Hey, Netflix is popular, >50% of bandwidth, so let's shake them down" (net neutrality needs to keep them from doing this).

Don't blame Netflix for that DRM behavior. They are the early innovator & they look after their customers. They are just squeezed so badly. If you support net neutrality & ban DRM, you'll see more convenient, customer-friendly companies thrive in that ecosystem. If you don't, you'll see only bad players (DRM+$$$$+inconvenience) playing content you like.