So long as a person's existing computer can still view Facebook, check email, and watch YouTube videos, there's no real impetus for them to upgrade. That tablets and phones are quite capable of doing this means there's even less need for a new PC.
Microsoft doesn't add anything new. Windows 95 was appreciably better at doing what people already did, there was reason to upgrade, and Windows XP took that even further. Ever since then they've been pretty rudderless. Windows 7 doesn't offer anything that Windows XP can't already do, apart from the new theming. At least it's inoffensive, though, and lets you do whatever you want to do without putting up a fuss.
Windows 8 is something nobody wants or needs, it's a very hard sell, and it's even more bizarre that Microsoft would be pushing so hard on touch into the market that least wants it: Corporate IT.