On the latter point, it's the opposite. Companies shouldn't leave money on the table for ideological reasons as petty as too-low-mpg. [note that I don't think vimeo actually did anything wrong here - it's the idea that is bullshit, not any action they have taken. I loved the Ad.]

Consumers should move towards vendors that are as neutral as possible. Personal bias shouldn't influence a business decision.

My agenda for Tipjoy is to make money. We're completely content neutral, within the bounds of the law.