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The power of the consumer is the choice to support the vendor they identify with. Spoiler alert: each content host, vendor, business has an agenda, it's just a matter of how quickly you can identify it.

And please - hold it against a business for trying to add additional revenue? How's your balance sheet?

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On the latter point, it's the opposite. Companies shouldn't leave money on the table for ideological reasons as petty as too-low-mpg. [note that I don't think vimeo actually did anything wrong here - it's the idea that is bullshit, not any action they have taken. I loved the Ad.]

Consumers should move towards vendors that are as neutral as possible. Personal bias shouldn't influence a business decision.

My agenda for Tipjoy is to make money. We're completely content neutral, within the bounds of the law.

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