Why is deep integration important? (serious question, I'm not sure). I like Heroku before, I still like Heroku. I'm glad that the website tells me nothing about Saleforce and doesn't require me to make a Salesforce login. As you say integration causes all sorts of headaches and integration does little to improve the business model beyond brand recognition (which is why I'm assuming they do the slight logos changes). Whats the benefit of fully integrating a already successful and recognized platform?