[1989] http://www.nytimes.com/1989/04/26/garden/how-a-humble-cut-go...
Now about PBR... being from the Midwest and a bit of a beer snob PBR was largely the defacto-standard because it was the cheapest lawnmower beer that wasn't a BMC (Bud-Miller-Coors).
The same could be said about lobster - there's a story behind it.
Sure, 'they're all made up'... so is the value of gold, but they also have some interesting history behind them if you are willing to go beyond the surface.