That's why I said 'found their way'. It would just be a matter of training and infrastructure to make the process efficient.

Example: an internal 'is this one of the coolest apps you have ever seen?' option given to all app reviewers. One guy whose job it is to review all apps where that box was checked. If he agrees, he sends them on to somebody on Jony Ives team. If they agree, they send it on to Jony.