While I agree that the substance of a web page is the most important part of it, there's a whole lot of visual work that aids marketing, retention, and conversion, and while those things are often not appreciated by those of us who enjoy plain text, they are significant and have real benefits.

The problem with all of the "You're reading this" and "You're still reading this" is that the only reason anyone read it is because of the author's networking, and in our case the fact that it was promoted up HN. That says nothing about the content of the page or its power. It'd be just as true and just as irrelevant if the author were the only one who ever read it.

Yes, I agree with some of what's presented. But I also think it's a very narrow and outdated way of looking at the web, and it marginalizes disciplines that, for better or worse, have effectively changed the way that most people experience and internalize the experience of browsing.