I appreciate where you're coming from and I'm sorry if my earlier comments came off as snippy. But I do think the influence of design on the web has been too heavily tilted towards the publisher end and not enough towards enabling the consumer.

I have the skills and experience to retool my browsing experience for my more minimalist aesthetic, but most consumers experience the web as something more like an animated version of a supermarket checkout magazine. Since getting a smartphone a few years back, I've been especially struck by how much bandwidth is consumed on transmitting cruft on things like news stories, where the actual text is only a few kilobytes and relevant photographs take up no more than a few hundred kb; but after you pile on all the trackers, divs, ads, etc. etc. the page ends up being many megabytes and can easily take 30 seconds over a typical 3g connection.

To me that's enormously consumer-hostile to very little real publisher benefit; the more shit I have to download to see a page the less likely I am to consume news from that source and the more likely I am to reinforce my ad blockers etc. (whereas I will make exceptions for site that make restrained use of such things so they can get a little extra ad revenue or tracking data value in return for the service they provide).