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Comment by krapp | Hacker News Reader

...it's stuff like this that makes me think i'll never be able to cut it as a professional web developer... I would never even consider making something this bloated. I'd complain that the UI is a terrible, pointless bit of eye candy that adds no value to anything. 'You shouldn't need a physics engine to navigate a website', I would protest, and then they would show me the door...

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Keep in mind that McDonald's is an established brand. They don't have to explain what "McDonald's" is anymore -- they're past that point. Now, they have to convince you to eat there by associating themselves with health-conscious imagery and family-oriented messaging.

This is an attempt to make McDonald's seem more "fun" than the average restaurant.

Most companies looking to build a web site are trying to solve a totally different problem because most companies are still trying to explain who they are. You definitely don't need a physics engine to explain who you are.

Unless you're a physicist... :)

You're just missing the point. This site is designed to be fun and engaging. The physics and sound accomplish that goal.

Yeah, I guess you're right.

Maybe i'm just a curmudgeon. It is a neat effect though. But I don't like that html5 seems to be repeating what I didn't like about Flash based sites when they were a thing.

I'm pretty convinced that design is trending towards the web circa 1995 with custom fonts, larger hit-points, better white-space control, and a more attractive color palette.

Which will only seem more attractive for another 10 years.

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