Those "[choose "minority" group] Studies" programs were en vogue far more in the 80's and 90's, the subject of this piece, than they are now. They're also ridiculously cheap to provide, along with being the first to go when budget cuts get serious.
And if you think that the vast majority of people would be willing to pay a little bit more for STEM kids to go to school... I don't even. Very few people out there care what you study in school, and considering some sort of social ROI for undergrad majors is about the last thing on most peoples' minds. Even if there is concrete proof that its better for the whole of us in the first place.