Have you seen his conversion statistics?
Good ideas often seem bad. You can't know until you've tried it and measured it. At least he's trying it.
Good ideas often seem bad. You can't know until you've tried it and measured it. At least he's trying it.
I'm sure he gets a great sign-up rate from that highly-visible form, but if readers are irritated by it, what negative impact is it having for him?
No one says you don't have to be smart in picking the metrics you measure.
That is a good question. Assuming there is some goal beyond signups (retention?), then if you cannot or are not measuring it, then that is the biggest problem.
Focusing on metrics and simple minute behaviours while disregarding the big picture lead to evil user interfaces.