No wasn't aware of it. I've just downloaded and having a play. Very interesting approach, using tags as the carrying medium.
No compression here, as html, the Tex source is larger than what we view.
Another carrier medium layer to consider:
Per longish decimal variables, eg, in \kern, there is also
arithmetic encoding(See wikipedia)
which maps any size foo onto a real value in (0,1). I think there is a proprietary/patent troll war on this.
Choose natural language with many digits/decimals, tables of sports statistics. A stego, in C I think, around 15 yrs ago, created a familiar baseball sports page with decimal tables. ...etc