> First

How does Google make money again? Newspaper companies are advertising companies, especially given the quality of the news lately. ;)

> Second

Absolutely, and I don't mean to denigrate their technical efforts. I'm glad people want to move the web forward. I'm just recommending caution.

> It's a good design, that's why it has been adopted.

Many poor designs have garnered wide adoption in the past, this is not inherently true.