My blog is intended for a small local audience, and I never intended it to "break" this story to the Internet.

I wrote my post for a couple of reasons:

- I wanted to add some context for my readers who might not be familiar with Seth's work; in the original WRAL.com article, Seth is mentioned only by name, with no other information about his accomplishments.

- I feel horrible about what happened to Seth, almost physically ill. A man I admired, an experienced cyclist, was killed on a road I have biked on many times myself. I just felt the need to write... something.

I sincerely apologize if my actions have caused grief to the family.

Create a space (website) with a voicemail phone number, guestbook, etc, designed to accept people who want to reach out to a victim of a current tragedy. Then when the news spreads, spreader include a link to something like http://reachout.to/sethvidal

So that the interested acquaintances and public can go there for official information, memorial info, and to share their thoughts, privately or publicly with pre-moderation.

Obviously, it should be quick an easy for the grief-stricked to flip on a site, and follow up with it later.

You can't stop people talking about the incident, but you can help direct people away from frustrating the victims/families with emails/calls.