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Comment by semiprivate | Hacker News Reader

I agree they can be annoying, but teaching that all and every use of carousels is devastating to your business is careless and wrong. All of these very profitable companies use carousels and probably laugh at the short-sightedness of this sentiment.

    http://www.amazon.com/  
    http://store.apple.com/us/browse/home/shop_mac
    http://www.rakuten.com/
    http://www.ebay.com/electronics
    https://www.youtube.com/
    http://www.microsoft.com/en-us/default.aspx
    etc..

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^^^ This. Making absolute statements about what works and doesn't work in marketing ignores, imho, an important point: each audience is a different audience. So what might work for some will not work for others.

Example: My company tested landing pages using all the best practice rules out there on the web - outcome: lower conversion.

What the lesson should be is that testing is incredibly important - and not prescribing something that may or may not work for a given audience.

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