It's posturing, but it's not adulation seeking. He is calling attention to bad code and bad behavior, highlighting it as an example of what NOT to do. If he had used nice, professional corporate speak, he probably wouldn't have been able to call nearly as much attention to the problems.

Even assholes serve a useful social function sometimes.

Also, let's stop calling it "abuse". If you can't weather a few F-bombs then you wouldn't have survived a typical American schoolyard, let alone a high-intensity workplace where shit has to get done.