There was a $600 perk available for the first 24 hours. It went up to $830 for the same phone after that.
pretty deceptive if you ask me.
they did not plan their kickstarter project carefully. they need to have more rewards in the lower tier and upper tier: t-shirts, stickers, custom color on the phone, extra customization, extra ram, extra cpu etc.
Still a great kickstarter - if they raise the amount = they can show manufacturers that there is demand for ubuntu. if the don't, they still gain quite a bit of awareness of the ubuntu mobile OS.