I wonder if that's a genius bit of marketing for "embarassing" products? Lots of things that people could be embarassed about buying/caring about (men shaving/waxing, dildos, etc), these products can easily be bought as a joke, as a gag. It's socially OK to get a "joke dildo" (just look at all the hen party stuff). You can sell a real dildo as "joke" (wink wink). Make the whole purchase flow as if it's a joke and gag, and you short circuit people's social embarassment and shame.
I'm finding myself gleefully searching for and clicking on the most ridiculous products just to read the description and see the videos. Very nice marketing.