There is still such a thing as craftsmanship. When building a dresser, a craftsman ensures the back of the dresser looks as clean and elegant as the front, despite the fact that people will generally never see the back. A corporation churning out dressers as cheap as it can will just line the back with particle board. In furniture, where things generally don't change, this is a sound strategy, but in technology, building a company churning out garbage (relatively speaking) I think tends to catch up to you since you won't attract craftsmen to help create the next big thing.
If it wasn't obvious already, I'm an Apple shareholder, and I am not worried about Samsung. Samsung has made it very clear over and over that there is very little element of craftsmanship in their corporate culture, from the output of their work (like laggy animations and stock installs reminiscent of Windows 98 crapware) and the Onion-seque internal slide decks where they robotically ripped off every element of the iPhone they legally could, likely without asking themselves why those things were designed the way they were. I'm far more worried about Google, who have shown that they both can and want to get better at design, and have a unparalleled capability to build services to power well-designed products. And Microsoft has shown they have the will to change, and are swinging the bat, even though they haven't hit the ball yet.
Comparatively speaking Samsung is kind of a joke and when a new paradigm comes along (wearables, a dramatic shift in smartphones, etc) unless they can xerox their way to keeping up they will be left behind. They caught this particular wave perfectly, and are leveraging a very unique situation (Google being a free remote engineering department) to their advantage. I'm pretty sure the cat is out of the bag and Google is going to ensure Samsung is not riding their coattails to profits when the next wave hits.