These ideas are all contradictory. What a pointless article. Throw a bunch of random ideas in the air and see what sticks. If B&N fails, you can point to all the ideas they didn't follow and blame the failure on that. If B&N succeeds, you can point to the ideas they did follow (for these ideas cover the entire universe of possible action, so they will end up following some of them just by chance) and claim credit.
Dumb.