>These ideas are all contradictory.
Yes.
>What a pointless article.
No, you missed the point.
Yes.
>What a pointless article.
No, you missed the point.
Throw a bunch of random ideas in the air and see what sticks. If B&N fails, you can point to all the ideas they didn't follow and blame the failure on that.
That's all TFA is. Most of the "ideas" are so impractical they wouldn't work for a local mom-n-pop bookstore, let alone a giant chain like B&N. If any of these "experts" spent more than ten minutes on their idea I'll eat my hat.