What a ridiculous thing to say. What would happen then? The middlemen would be cut out. Artists will distribute their creations themselves. If they're not savvy enough for that, optimized CMS will sprout about that'll make it easier for them to do so. The best thing is that record-chosen records won't come to top, the best and most preferred things will (to use a crude example, they'll find their way to the top in a Digg-like fashion). This is exactly what needs to happen. This is exactly the turn that needs to be taken. As for the recording costs -- well, the only people that can afford it at the moment are the artists that are ALREADY at the top. Musicianship is a risky business to get into in the first place, and it's just really their responsibility to make smart and systematic decisions themselves in the circumstances they're in. Beside that, the matter of the fact is that it's becoming very possible to do more 1) with less people, and 2) with less money. Case in point: http://www.youtube.com/watch?v=q1UPMEmCqZo -- a HQ video, that anyone reasonable would have to admit beats professionally-created movies in terms of quality (I'll myself admit that the acting isn't the best it could have been).
When this happens, a new connection will be born between the artists and the customers. And I think this newfangled connection might encourage a few more people to purchase music (which, hopefully, will go at a cheaper cost than before due to this new, middleman-less, direct artist-to-customer relationship).