They were caught posting fake negative user reviews on competing devices before. So they don't really have much in the way of integrity already...
Oh that's right, Apple are American, not Korean... americans are never evil, and always full of integrity. .... But those Koreans!
Why don't we just stop pretending any of these companies have 'integrity' and admit they are just cold businesses competing for money... they are not people with moral codes. They are capitalist entities looking for $$$.