The fibre intercepts would fairly easily give access to HTTP traffic, and Facebook/Google/etc. would probably 'come online' at about the same time (there will likely be some differences as it appears there is a need to code a plug-in/processing engine for each major source to pull out usernames etc.[2])
What exactly the dates in the PRISM slide mean is somewhat unclear without more information. It could be, for example the date that the first court order is made, or the date when the company provides to the NSA a more automated way to query the data. I doubt that those dates are related to the fibre intercepts though.
[1] https://image.guim.co.uk/sys-images/Guardian/Pix/pictures/20...
[2] https://image.guim.co.uk/sys-images/Guardian/Pix/audio/video...
The key now is to see who exactly is letting the NSA tap their network hubs to sniff the entire Internet. These will be your Internet Service Providers...